More than ever before, careers and business opportunities are being found and conducted online. A 2016 survey found that 87% of recruiters regularly use LinkedIn, which is known to its users as the “professional social networking site.” It’s important to stay active and connected online, regardless if you’re networking, seeking a job, recruiting for one, or promoting your brand. Read on for how to build your LinkedIn page to grow your number of followers and increase engagement.
Tip #1: Start with a strong headline
Your LinkedIn headline, which appears at the top of the page under your name, should summarize your expertise and knowledge in your niche. If you’re wondering how to succinctly craft your headline, think “what topic or field do I want to share content and gain followers for?” Your headline can be an opportunity to speak directly to your audience and show how you will help them. For example:
Public Speaking Coach | I Help Professionals Build Confidence and Public Speaking Skills in Just 30 Minutes a Day
If you have a website, it’s also helpful to include the link in the headline as well. Here’s an example from the LinkedIn page of our Modern Mentor podcast:
Tip #2: Make your posts easy to read
While image and video posts do well on many social networks, like Instagram and Facebook, text posts are generally most favored on LinkedIn. Since this is a professional site, people tend to seek advice on self-improvement, productivity, and career advancement, which is why text-based posts do better.
If you’re sharing a website link to an article, consider removing the preview image so that the post contains a plain link within the text. There will be an “X” button to remove the preview image.
Format your post content into 1 to 2 sentences per paragraph. This way, the text is easier to read and keeps your audience’s attention. Feel free to use emojis or bullets to list items!
End your posts with a call to action, like asking your audience a question or for their...
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