Anyone who spends any time online knows it can be a dark place full of scammers and trolls. What’s more, you can easily be inundated with ads and messaging to the point that it is overwhelming.
So in a world where there are millions of websites and online merchants, how do you as a business owner distinguish yourself as a brand and build trust with prospective clients? In most cases, you have less than seconds to make a favorable impression online. So, read on to learn four fast, simple ways that you can establish trust and increase conversions.
Why trust is important in branding
Trust has always been an important part of business. Consumers want to know that products are safe to use and that businesses are charging a fair price for them. People also want to feel safe and to know that they can count on companies to care about their needs.
In an age where much of the commerce is conducted online, they also want to feel confident that their information is secure from cyberthreats or data privacy violations. These are all reasons why it is important for your brand to be one that customers can trust.
There's also the benefit of search engine optimization (SEO). More and more, search engines are turning towards the human side of results page ranking. In fact, user experience (UX) is one of the most important factors in evaluating page rank. This is why trust is considered to be one of the pillars of SEO in online marketing.
Lifting your place in the SERPs is the first step toward getting more eyes on your page, which increases brand awareness. Once you get them to your website, you can start implementing other trust-building activities.
So, that brings us to the million dollar question: when your biggest asset is your brand, how do you protect it and...
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