Dorie Clark has become the go-to expert on personal branding and reinvention. She believes we all have something unique and exceptional to bring to the table. Dorie is the author of Reinventing You and Stand Out. She offers insight and tactics on how to define what your special something is, and how to put it to work for you.
Listen to our inspiring conversation by clicking the audio player or the link to your favorite podcast platform above. Here are the key bits of advice I took away from our conversation.
Stand out with your unique story
Being successful means standing out above the rest. You could do that by, say, being the best widget maker amongst a sea of widget makers. But how demotivating does having all that competition sound? Imagine just how many widgets you’d have to make! And ultimately, it would be a losing battle for all but one maker.
In the same way that a goopy mess of eggs, oil, cocoa powder, and sugar magically become a brownie more delish than any one ingredient, the ingredients of your story can do the same for you.
A better way to stand out from the crowd, Dorie says, is to craft a powerful story of who you are. By combining the elements of your background, experiences, and the skills and relationships you’ve developed, you’re able to tell a story of what gives you a particular perspective to offer or contribution to make. In the same way that a goopy mess of eggs, oil, cocoa powder, and sugar magically become a brownie more delish than any one ingredient, the ingredients of your story can do the same for you.
“We are all the definition of normal to ourselves,” Dorie told me. There are so many things we choose not to tell because they seem uninteresting to us.
What pieces of your story have you not thought to share?
People who know my bio know my graduate work was in Organizational Psychology, and now I run an organization development firm. (Insert shock-face emoji!) What many don’t know, however, is that upon finishing grad school I wasn’t sure what I wanted to do. So I took a job in Operations Management leading a team of 50 people on the floor of a warehouse distribution facility. For five years, I went to work wearing steel-toed boots and a hard hat and came home covered in dust.
Earlier in my career, I tended to skip over the warehouse chapter of my story because it felt like a divergence from the narrative. But over time I’ve learned that chapter is actually a selling point to my clients. Although my academic and corporate experiences are important, everyone in my field has the same sort of experience and education....
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