Selasa, 28 Maret 2017

How to Disrupt the Yogurt Business

Food has always been a passion point for Koel Thomae, the co-founder of Noosa Yogurt. She started out in the food industry working for Izze, a beverage company, and was visiting her family in Australia when she came across a tub of full-fat yogurt popping with fresh passionfruit puree in a local market. It changed how she thought about the food, which was for so long a highly processed, low-fat, diet substitute for actually tasty dairy products. She teamed up with Colorado dairy farmer Rob Graves to create Noosa, a whole milk yogurt with innovative flavors, a unique package, and a velvety texture.

Starting a food business isn't easy, and Koel ran into plenty of struggles with getting retailers on board, handling the logistics of perishable dairy production, and getting her product's name out into the marketplace.

Listen to the full episode with Koel in the top right hand player or on iTunesStitcher, or wherever you listen to podcasts.



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