How to Use Third-Party Website Analytics to Inform Your Link Building Strategy

At this point, it’s pretty much common knowledge that link building is one of the most critical factors affecting your overall SEO performance. If you can manage to acquire backlinks from high authority websites, it will signal to Google and the other search engines that your site is a quality resource, one that is worthy of citation.

However, most digital marketers would agree that link building is one of the hardest tasks they face – and for a good reason. Scouring the internet for high-quality backlinks can be extremely time-consuming, and it’s not always guaranteed to deliver results. On top of this, link building is expensive, which usually prices out most small and even medium-sized businesses from attaining premium backlinks.

According to Siege Media, it often costs brands upwards of $1,000 to gain just one quality link. With these sorts of figures being quoted, it’s important that you do your research to be sure you are finding the best links for your website, the ones that are relevant, trustworthy, and from high domain authority sources.

How third-party analytics can help your link-building strategy

Companies have more tools and data at their disposal than ever before. This means they can take a far more systematic approach to their digital marketing strategy, which can help increase ROI and get better results.

With the ability to analyze any website and fully break down its web traffic statistics, you can gain valuable insights into your competitor’s strategies. You can also more accurately assess the potential value of any links you are thinking about purchasing.

On that note, let’s take a look at a few ways you can use third-party website analytics to inform your link-building strategy.

Inspect and analyze the sites you are considering acquiring links from

Just as you would research a product or service before you hand over your hard-earned cash, you should take the time to inspect and analyze the websites that you wish to acquire backlinks from. Using web traffic stats, you can peer into the core data of a website, looking at things such as domain authority, global and country rankings, category rankings, as well as the total amount...

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