Like many people, I used LinkedIn to store a resume and occasionally search for a new job. After a layoff earlier this year—before the pandemic madness—I started to notice people were focused on building their LinkedIn following through content. On their feeds, they described their daily learnings and challenges in building a business, marketing, creating content, and more.
My LinkedIn following has grown from 800 or so in early July 2020 to 2,000 now as I write this article in mid- October 2020.
A lightbulb went off, and I decided to create content daily to build my brand and draw attention to my consulting business. Some of the practices I'll describe here are theoretical and based on observations I've made over time. Some are more practical, tactical things you can repeat daily.
As a side effect of consistent content creation, my following has grown from 800 or so in early July 2020 to 2,000 as I write this article in mid-October 2020.
Here's how I grew my Linkedin followers by 150% in 90 days through a combination of content creation and community building.
Making LinkedIn work for you
There are a few things to consider when committing to LinkedIn content creation and community building:
- Consistency is a best practice
- Give away what you know
- Be a conversation starter, not a megaphone
- Connect with the right people
- Avoid building an echo chamber
Consistency is the best practice
When it comes to creating content on LinkedIn, consistency is critical.
Consistency looks different for each person. It's up to you to find a pattern that works and then stick to it.
... Keep reading on Quick and Dirty Tips
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