In a time when most communication takes place online, receiving a personal holiday card in the mail is a welcome treat—and one that can help build stronger business relationships while supporting your company’s brand.
So how can you be sure that your company’s holiday card earns a place on the mantel or card display and isn’t just tossed in the recycling bin? Start with a high-quality card from a well-known stationer like Crane, and then remember these tips.
1. Reflect Your Brand
Although sending a holiday card spreads cheer and acknowledges the spirit of the season, it’s a marketing tool ultimately, giving you a chance to thank your customers for their business and maintain top-of-mind awareness. Therefore, it’s important that the design you choose reflects your company brand and sends the right message to customers. Try to choose card designs that align with your brand colors, imagery, fonts, and overall corporate identity. That doesn’t mean you have to stick to boring or conservative designs, but you should consider the message you’re sending. Even conservative businesses like accountants or attorneys can incorporate whimsical or colorful designs into their cards when done appropriately.
2. Consider a Photo
Photo cards are among the most popular design choices for holiday cards. After all, who doesn’t love seeing the smiling faces of friends and family that they might see all that often? Photo cards are also appropriate for businesses and are likely to get the recipients to look more closely at them. Photo cards work well both for businesses where customers have regular contact with your team and for those where your customers might not see you and want to put faces to names. They are also a great choice for family businesses. Including a family photo on the holiday card supports your “family-owned” brand and a personal touch to the card.
3. Make it Personal
Speaking of adding a personal touch, the most memorable holiday cards are those that have a personal touch. Nothing will send your card to the bin faster than a preprinted card that was clearly a mass mailing. People want to feel special and acknowledged, and adding a personal touch to the card creates that feeling. Hand-signing cards is ideal, but not always practical, but many printing companies can add digital signatures that mimic the look of a signature. Another option is to have your team send cards to specific clients with a personalized message thanking them for their business or mentioning a specific memory...
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