It’s been a rough ride for the exercise equipment company Peloton. You’ve probably heard about the safety recall on its treadmill last spring after one child died and dozens of others were injured after being pulled under the treadmill.
Then, in December, an episode of Sex and the City reboot And Just Like That… shocked viewers when the longtime character Mr. Big died after riding a Peloton bike. I’m not exactly the target demographic for the show, but my partner Farah and her 3 sisters are and Mr. Big's unexpected passing was such a big deal that an emergency meeting of the sisters from 3 different time zones had to be convened to collectively grieve.
I was surprised to see that Mr. Big’s death was all over the news and caused Peloton stock to fall 11% the next day, which shows you that my partner is right about how out of touch I can be with these things. The drama for Peloton didn’t end there as demand for its exercise equipment has dropped substantially since the peak of the pandemic, resulting in its CEO stepping down and 2,800 employees being laid off last month.
As a physical therapist and a fitness professional, I tend to be more attuned to what a piece of exercise equipment can actually deliver than the drama surrounding it. So Mr. Big kicking the bucket while cycling on a Peloton doesn’t really impact my opinion of cycling as a form of exercise or Peloton as a brand.
Understandably, the media may have a real impact in shaping opinions about a product or service for those of us who don’t have an in-depth background or experience in fitness. After all, the wisdom of the crowds is a safe bet. But what if we could cut through the flack to look at the core of what Peloton has to offer?
How to Build the Perfect Home Gym
In this episode, I’m going to attempt to bypass the noise and look at the benefits versus the costs of owning a Peloton, with the goal of helping you decide whether a Peloton is worth it for you.
What Peloton offers
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