How do you prepare for a video shoot? Solid prep is the key to making videos people can actually bear to watch.
Bernice, the owner of Green Growing Things plant stores, has decided to make videos. She and her fiancé, Melvin, are looking forward to their wedding. She's determined to create a video series for their guests. She wants the guests to know exactly, precisely how to behave. (One person's micro-managing is, as they say, another person's perfect wedding.)
Video always takes a lot longer than you think it will. And it's more complicated.
Being an action-oriented executive, she just turned on her webcam and started recording. Fifteen minutes later, she played it back only to discover, to her horror, that it's incoherent. The sound is tinny and unflattering. Her skin looks pasty white, and that false eyelash malfunction should never, ever have been caught on tape. She's at her therapist's office working through it right now.
Whether you're doing a webinar, a recorded video, or a videoconference, you can use a simple pre-flight checklist to avoid some of the most common mistakes that make video … less than compelling.
1. Budget enough time
In an ideal world, a five-minute video takes five minutes to produce.
That's so, so cute. In the real world, a five-minute video takes hours to produce. When you're planning for any presentation, meeting, or recording that uses technology, be sure to schedule 15–30 minutes beforehand to set up and double-check that everything's working. The one time you forget to check is the one time everything will fail the instant you go live. Budget enough time to run the tests, and enough time to fix things when—not if—they don't work.
The one time you forget to check is the one time everything will fail the instant you go live.
Even if you plan to use a video completely unedited, schedule enough time afterward for downloading and uploading video files, saving them to the right place on servers, and so on.
Every week my Get-It-Done Group records our weekly hour-long community call on Zoom. When we're done, it's a simple matter of downloading the recording, uploading it to the community web site, and sending an email and Slack message that it's available for viewing. Simple, yes. And it takes about 15–30 minutes.
Plan enough time for setup, testing, your actual video time, and cleanup.
2. Outline your talk
We ramble when we make conversation face-to-face. In-person, this works. Mostly. But on video, it's much less compelling.
I was watching a YouTube video about how to use a Light Whip (...
Tidak ada komentar:
Posting Komentar