10 Costly Mistakes You're Making at the Grocery Store

1. Look Down!

When shelving items, grocery stores customarily put the least expensive items on the bottom shelves. That’s because most customers, when looking for a particular product, will just take the first item they see—at eye-level. When at the market, make sure to check the lower shelves for lower prices.

2. One Big Grocery Trip is Better than Two Small Ones

Buying lots of groceries in one trip rather than a few groceries in several trips is better for your wallet. Not only do you save on gas money, but according to a study by the Marketing Science Institute, shoppers who are only making a quick trip to the store purchase an average of 54 percent more than they had planned. In addition to visiting the store less frequently, make a grocery list before you go cut down on impulse buys.

3. Why Bigger Isn't Always Better

It’s important to know that not all products are cheaper when you buy bigger sizes. Make sure to compare unit prices carefully at the store, because we have found that some items—like cereal and prepared frozen foods like French fries—are less expensive in smaller sizes. This is probably because the store knows these items are more likely to be purchased in bulk.

4. Where in Your Supermarket to Buy Cheese

When buying cheese at the supermarket, make sure to check both the cheese section (usually by the deli counter) and the dairy section for the best prices. The dairy section will have much less expensive processed cheeses, while you may find a deal on an equivalent cheese in the cheese section. Also check at the deli counter to see if they’re having any sales on Cheddar, Munster, and other sandwich cheeses. You can always ask them to just cut you a slab if you are planning on cubing or shredding the cheese.

5. Saving on Sundae Night

Never, ever let us catch you buying sundae toppings in the ice cream aisle! These nuts and mini candies are up to 50 percent cheaper in the baking aisle, which often even has sprinkles, too. Melt some chocolate chips in the microwave, then let them cool a bit and add to the top of ice cream for your own “instant shell.” 

6. Saving Money on Fruits and Vegetables

The best way to save on produce is to buy fruits and veggies when they are in season. Check out our list of what's in season when and plan your meals around these fruits and veggies, which will be cheaper at the store.

7. Make Sure Frozen Vegetables Are Still Fresh

When shopping in the freezer aisle, avoid packages of frozen vegetables that have frost on them. It’s a sign that the food has...

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